Fashion

I believe it is extremely important for individuals to dress well and present themselves attractively; I find it quite unfortunate when they do not, and it’s foolish when they focus solely on their bodies and neglect their overall aesthetic presence. For the most part sneakers are suitable for slaves and sweaters for cat ladies. Most people fail to fully embody their unique selves, and many never truly achieve maturity in their lifetime, whether emotionally, physically, aesthetically, or spiritually, which I consider makes them akin to NPCs. Every aspect of my life, from the jokes I tell to the furniture in my home to the clothes I wear, is a comprehensive expression of my identity, unmistakable in its totality. And in this totality, each design choice carries the same infinite depth as any other; even a casual flick of my cigarette is imbued with a universe.

My theory on fashion is pretty straightforward. I simply believe that how you look is, in a very literal sense, meme magic. It is the most fundamental aspect of how you interact with the world, and it should only be disregarded if you’re deliberately choosing an antisocial lifestyle, which, ironically, will cause the exact effect you intend. The wizard quite literally grows the white beard to become wise. What you wear defines how you act; everyone knows this but very few will admit it. Your appearance is ideally an expression of your aspirational self, to will yourself toward becoming it. People who base their look around seasonal market trends are, in essence, empty vessels.

I wear mostly grey, white and black. When I want to embody a Mojave 3, suntanned, grass-touching alt-country spirit, I prefer wearing deep, deep blues or an earthen green, and occasionally dirt browns, like those found in a classic corduroy, and I enjoy walking around at the zoo. I like outfits that can get scuffed and dusty and still come out looking better.

Personally, I enjoy menswear, but specifically casual suited and loose fit, the YY/CDG look, akin to what you’d see in a Kitano movie, lurking among yakuzas or passed out in the back of an izakaya. All black and mostly YY or YY replicas from a few stores I’ve curated on AliExpress, with a few pieces of clothing that signal my interests. Shoe-wise, I opt for UGs, boots, or Docs & sandals made by this local shoemaker. They’re very comfortable, durable, and high-quality. I have 20 copies of the same socks and underwears. When it comes to these, you should base your decision on functionality and technology alone. Keep it simple—I recommend Uniqlo or Insider. Those minimalist brands have the most advanced underwear, Calvin Klein is for gangsters only!

If it’s cold outside—which is very rare, so I tend to enjoy it whenever it does happen—then I’m definitely drunk outside, and consequently, I end up wrestling with sidewalks, so I wear gloves and heavy coats that can withstand a knife fight and work pants that can handle dirt, except when going to a cocktail party. I have destroyed more designer clothes than most people own in their lifetime, and it breaks my heart, so as I’ve said before, I’m trying to stick to mass manufacture as much as possible now. I’d rather buy knockoff replicas on AliExpress than the real thing because if I started buying the real thing, I’d have to consider not behaving recklessly outside, and that’s not as fun! I have an all-time favorite CDG wool sweater that I never wear, I’m so afraid to, I’ve just been keeping it around with me for years because it’s so simple, it looks like some kind of Romanian traditional wear. I know one day I’ll find a place that can make it as needed. I just need to know the right people. Befriend the right fashion high school homosexuals. It is that simple.

A more precise articulation of my first axiom is that “whenever I dress up, I dress up for something.” Whether it’s donning a Kariyushi shirt or embodying the main character in a Rohmer film, lounging in summer attire, in knitwear and pleated pants, always day-drunk. I am perpetually experimenting with what I can manifest. Life is, for the most part, mundane, so anything I can do to infuse it with interest, I wholeheartedly pursue. This approach has served me remarkably well, enough to solidify itself as a personal heuristic and one of the core tenets of my belief system.

It does demand a robust ability for ego detachment to do it at the scale that I do, but most people should simply find or cultivate an “aesthetic” and immerse themselves in it. If you dress for business, you’ll likely find your life entangled in business affairs; if you dress like a vagrant, you’ll attract that lifestyle; if you dress like a Christian, etc. Whatever you call this phenomenon—PNL, LARP, Memetics, Hermeticism, etc.—it’s not the label that matters, but the reality of the effect. If you aspire to live an adventurous life, dress for adventure. If you aim for greater gains at the gym, embrace the look and attitude of fitness—go outside shirtless, start flexing your muscles, even if they’re flabby, sunbathe your balls. Sooner or later, you will embody the very thing you’re projecting. This will shape you more swiftly than workouts alone, as an example.

A second axiom I’d like to share is that the best-dressed streetwear has ALWAYS been old Chinese dads, bikers, and coal miners, among others—never lose sight of this inspiration. Wear items that have soul, and by that, I mean pieces imbued with human intentionality and positioned within a specific time, or more simply, avoid bland and boring attire.

Whether it’s the Beauty & Beast 1999 “Cloned Alone” varsity jacket or Carpenter pants paired with French Ranger Boots, wear cool stuff. I understand that “cool” is subjective, but if you possess the minimal amount of taste required to be considered an agentic human being, you’ll recognize it. Uniforms are also significant, but when people think “uniform,” they often get it wrong; it’s not about being “minimalist,” and they should always be variations on a theme.

I enjoy borrowing from historical subculture aesthetics as well, like items that neonazis appropriated, or those favored by skaters, WW2 veterans, ranchers, second-generation otakus, and so on. It’s not just about the clothing—everything from boots to knives to dogs. Esoteric tech stuff. Grip master in the lefthand pocket. “What you doing in there big guy? HEY! Whats going on in that pocket?!” The original fidget spinner.

On my wrist the Indigenous bracelet a friend gifted me a year ago, said it is for my protection. I see inscribed many little snakes. Next weekend I’m going to their cabin at Teresópolis. They are in a christian heretical cult.

The third and final axiom is that: You should never look like a mannequin. Your suit needs to show signs of life, perhaps even literal blood stains. People should look at you and think you are a unique NPC who will lead them on an adventure. You cannot afford to blend in with everyone else; to do so is to be invisible, and invisibility in life is a form of death. Only engage in conversation with those who express themselves through their distinctive style, and you will discover the immense value that can be gleaned from daily interactions. This isn’t merely self-help advice; it’s about living as though you are the protagonist of your own movie. Dress like a Yakuza character and venture out into the local Asian neighborhood. Go without a plan, just make choices as reality unfolds before you. I promise you won’t return home bored, and if you do, it’s likely your outfit was shit.

The reason I have such incredible taste in all aspects of my life is simply that I follow this axiom universally. I don’t understand why others don’t adopt this approach. I look to woke artists, or houses, and their networks to find real culture—it works for music, games, books, everything. If someone is ugly or dresses poorly, I simply disengage. I refuse to waste time exposing myself to NPCs or NPC-like art.

I recall creating one of those “your look” charts on /fa/ when I was 16, and someone replied, “don’t take this the wrong way, but I think I would be afraid of you if I saw you in real life.” I reflect on that comment often, and I believe I interpreted it exactly the right way. This is the kind of presence you are meant to emanate—memorable, impactful, and unmistakably alive. ​ —​

This 2026, I’m cleaning up my act and want to focus on improving my breathing, cold tolerance, neck girth, and detoxification. I aim to become less of a workaholic and start making art more often. Here are the items I’m looking forward to purchasing:

• Undercover 1998 Small Parts Modular Hoodie;
• Jil Sander 2003 leather cargo bag;
• Balenciaga 2023 Invisible frames;
• Yohji Yamamoto 2002 Hand-Painted Floral Jeans;
• Raf Simons 2003 New Order Pendant;
• Moroccan babouche slipper;
• Sony DCR-VX2100 Camcorder.

I can likely find all of these on AliExpress. You can find almost anything on AliExpress; it’s amazing. I manifest the product by searching for it and essentially design it through my search queries. “Short-sleeve knit turtleneck and make it moss green my little underage malnourished chinese slave before daddy gets mad.” Everyone is a designer. The only retailer I physically buy clothes from is Zara. I also buy most of my home stuff there. Zara Home is woke.

Also, a bonus axiom: If you don’t know, just do whatever people in Japan, Korea and China are doing. Capitalism already manifested every important subculture in every single one of those countries, and they already have a more well-developed aesthetics than any instagram-rotted fluoridated western counterpart. The Korean and The Japanese have a better tropical aesthetic than any modern tropical nation.